Last edited by Mukinos
Tuesday, April 28, 2020 | History

4 edition of Consumer behavior. found in the catalog.

Consumer behavior.

Roger D. Blackwell

Consumer behavior.

  • 241 Want to read
  • 14 Currently reading

Published by South Western in Mason, Ohio .
Written in

    Subjects:
  • Consumer behavior.,
  • Marketing research.

  • Edition Notes

    Other titlesConsumer behaviour.
    ContributionsMiniard, Paul W., Engel, James F. 1934-
    Classifications
    LC ClassificationsHF5415.32
    The Physical Object
    Paginationxix,570p. :
    Number of Pages570
    ID Numbers
    Open LibraryOL22822969M
    ISBN 100030211085


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Consumer behaviour emerged in the s and 50s as a distinct sub-discipline in the marketing area. vii Brief Contents Preface xxi PART I Consumers, Marketers, and Technology 2 1 Consumer Behavior and Technology 2 2 Market Segmentation and Real-Time Bidding 26 PART II The Consumer as an Individual 48 3 Consumer Motivation and Personality 48 4 Consumer Perception and Positioning 76 5 Consumer Learning 6 Consumer Attitude Formation and Change PART III Communication File Size: 1MB.

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